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September 10, 2025Event Management

Leveraging Olympic Closing Ceremonies to enhance and communicate Legacy narratives: the case of Paris 2024

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Authors

LDLeon DavisUniversity of ChesterDCDesiree J CampbellTeesside UniversityLCLibby CarterBirmingham City University

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Implication

This article shows narrative integration in the Closing Ceremony, highlighting its role in Olympic legacy communication.

Key Points

  • The Closing Ceremony demonstrates potential for enhancing Olympic legacy through cohesive narratives, yet often fails in execution.
  • Despite its global platform, the ceremony frequently experiences narrative fragmentation, missing opportunities for impactful storytelling.
  • Utilizing Paris 2024 and the handover to Los Angeles 2028 reveals gaps in legacy narrative integration, calling for strategic design.
  • Future research focusing on audience reception and cross-ceremony narrative continuity is essential for legacy communication.

Cite This Study

Davis et al. (2025) studied this question.

synapsesocial.com/papers/68c1afc654b1d3bfb60e7a19https://doi.org/10.3727/152599525x17525390697517
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

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  5. 5‘Betwixt and between’: reflections on the ritual aspects of the opening and closing ceremonies of the Beijing Olympics2010 · 11 citations