What type of study is this?

The Influence Of Price Perceptions, Promotion And Halal Labeling On Instant Noodle Purchasing Decisions (Empirical Study on Sedaap Noodle Consumers in East Jakarta)

View Full Paper

Ask AI

Bookmark

Authors

Empirical study reveals price perceptions and halal labeling significantly influence purchasing decisions in East Jakarta.

Price perceptions and halal labeling positively impact purchasing decisions for Sedaap noodles.
Data analysis indicates halal labeling is the most significant variable affecting consumer choices.
Promotion does not show a significant effect on the purchasing decisions for Sedaap noodles.
A quantitative approach with 100 respondents via online questionnaires supported reliability and validity testing.

Sussanto et al. (2025) studied this question.

View Full Paper

Ask AI

Bookmark