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September 10, 2025International Journal of Advanced Research

The Role of Psychological, Technological, and Societal Drivers in Shaping Consumer Buying Behaviour: Insights Into Social Media Influence and Cultural Trends

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Authors

HGH. Angad GaurHSHimani SinghalABAkshay Batra

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Overview

Mixed-method analysis reveals cultural trends and social media influence consumer decisions.

Key Points

  • Mixed-method analysis shows the significant impact of social media on consumer buying behaviour, enhancing brand loyalty and cultural identification.
  • Key evidence includes findings that highlight the role of psychological aspects and technological factors in shaping purchasing decisions.
  • The study employs a mixed-method approach, integrating qualitative interviews with survey data for in-depth consumer insights.
  • The framework provides critical insights into how digital economy changes affect consumer preferences and cultural interactions.

Cite This Study

Gaur et al. (2025) studied this question.

synapsesocial.com/papers/68c1afc654b1d3bfb60e7b17https://doi.org/10.21474/ijar01/21316
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