What type of study is this?

This is a Case Report study (also classified as: Observational).

September 10, 2025African Journal of Empirical Research

Podcast influence on radio content: A case study of Capital FM journalists, Kenya

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Authors

AOAlex Isaboke OgutuMoi University BMBernard Kibet MalakwenMoi University ETEdwin TallamMoi University

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Implication

Case study examines how podcasting influences content production and audience engagement at Capital FM, highlighting key strategies adopted by journalists.

Key Points

Podcasting enhances content creation for radio journalists, offering a platform for unrestricted expression and audience engagement.
Findings reveal that 20 Capital FM staff, including department heads and reporters, leverage podcasting for diverse content delivery.
The study employs a qualitative case study approach to analyze how podcasting affects content selection and production techniques.
Podcasts allow for in-depth content creation at journalists' convenience, contrasting with traditional radio's scheduled programming.

Cite This Study

Ogutu et al. (2025) studied this question.

synapsesocial.com/papers/68c1b19954b1d3bfb60e8f31 https://doi.org/10.51867/ajernet.6.3.31

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Implication

Case study examines how podcasting influences content production and audience engagement at Capital FM, highlighting key strategies adopted by journalists.

Podcast influence on radio content: A case study of Capital FM journalists, Kenya

Discussion

Member takes

Implication

Key Points

Cite This Study

Podcast influence on radio content: A case study of Capital FM journalists, Kenya

Discussion

Member takes

Implication

Key Points

Cite This Study

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