Comparison of the Level of Consumer Ethnocentrism, Consumer Materialism and Impulsive Consumer Behavior in The Context of Selected Sociodemographic Characteristics

The aim of this paper was to examine and compare the level of consumer ethnocentrism, materialism and impulsive consumer behaviour. Special attention was paid to differences between respondents according to gender and educational attainment. Types of purchasing behaviour from the perspective of customers in relation to interpersonal relationships were also analysed. The research used the CETSCALE (Consumer Ethnocentrism Tendency Scale) methodology according to Schiffman and Kaňuk (2004) to measure the level of ethnocentric approach to consumption. The level of materialism was assessed through value orientation according to the Richins and Dawson scale (1992) and impulsive purchasing behaviour was assessed using the Compulsive Shopping Scale by Valance, Atous and Fortier (1988). The paper concludes with the findings from the research and their comparison with previous research in the field of consumer behaviour.