A Taxonomy of Hybrid Value Logics—How Social Enterprises Combine Institutional Logics Differently

This study explores the variations in hybrid value logics among social enterprises. Hybrid value logics refer to the guiding principles and heuristics that determine and legitimize the design of business models, incorporate beliefs and practices from two distinct institutional logics. Analyzing 213 social enterprises, we identify 3 types of hybrid value logics. Socially dominated value co-creators prioritize integrating and empowering social actors. Balanced value integrators engage both social and commercial actors across multiple components. Commercially dominated value providers focus on value creation with commercial actors, while social actors mainly receive the provided value. Given their distinct characteristics, we discuss the unique challenges and opportunities each type presents for social enterprises.