Factors Influencing Student Retention in a Distance University in Mexico: A Case Study from the Students' Perspective

This research focuses on the analysis of the academic and socioeconomic factors involved in student retention. The study was conducted using a mixed approach that combines quantitative and qualitative methods, with a non-experimental design and exploratory scope. The aim was to identify the factors that have the most significant impact on the retention of students in the Bachelor's Degree in Public Administration and Management at the Universidad Abierta y a Distancia de México. For this purpose, a questionnaire was applied to students enrolled in the educational program. The results obtained from this survey indicated that the most significant factors contributing to student retention are external to the educational institution itself. These factors include the student's motivation, expectations, work, and personal context. Additionally, the emotional state of the student has been found to have a substantial impact on their academic performance. The research concludes that in order to enhance retention rates, the University must adopt a comprehensive approach that addresses not only academic factors but also psychological and personal factors that encompass the students' environment. To this end, the implementation of a comprehensive student support website has been recommended, encompassing psychological guidance to enhance motivation, augment technological skills, and facilitate effective time management. This initiative is designed to assist students in achieving a healthy balance between their academic, professional, and personal endeavors.