What type of study is this?

This is a Comparative Benchmarking Analysis study (also classified as: Expert Survey).

Implementation of digital technologies for managing the enterprise competitiveness based on benchmarking research

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Comparative benchmarking analysis highlights the impact of digital technologies on competitiveness, indicating areas for improvement.

The study reveals significant improvements in competitiveness after implementing digital technologies and benchmarks.
A comparative benchmarking analysis of financial indicators demonstrates strong revenue efficiency despite modest results.
Digital marketing tools and CRM systems are crucial for enhancing competitiveness among key competitors.
Strategic recommendations were developed to improve marketing communication and service support, guided by expert evaluations.

Pavlova et al. (2025) studied this question.

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