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Development Strategy of Palm Sugar Product (Case Study: Garunggang Village, Kuala Subdistrict, Langkat District, North Sumatera)

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Observational analysis identifies internal and external factors affecting palm sugar development, suggesting a market strategy using SWOT analysis.

The aggressive strategy focuses on utilizing technology for marketing and boosting product visibility.
Strength factors include high consumer demand and collaboration with local services, highlighting community support in Garunggang Village.
The SWOT analysis reveals both opportunities and threats that shape the palm sugar product landscape and market entry strategies.
Identification of weaknesses, such as limited online marketing, emphasizes the need for improvement in sales methods and production strategies.

Simatupang et al. (2025) studied this question.

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Observational analysis identifies internal and external factors affecting palm sugar development, suggesting a market strategy using SWOT analysis.