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This is a Literature Review study.

The Influence of Marketing and Awareness Campaigns on Solar Energy Adoption: A Review of Strategies and Effectiveness

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Literature review examines marketing strategies and awareness campaigns, revealing key influencers on solar energy adoption.

High consumer awareness significantly increases solar energy adoption rates across diverse segments.
Digital marketing proves more effective than traditional marketing, particularly in urbanized areas with high digital penetration.
Socioeconomic factors such as education and income levels critically influence solar adoption readiness among different classes.
Behavioral aspects, including trust in providers and social influences, play an essential role in consumer decision-making regarding solar energy.

Gupta et al. (2025) studied this question.

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