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September 10, 2025Vestnik Volgogradskogo gosudarstvennogo universiteta Serija 2 JazykoznanijeOpen Access

Cohesive Ties in Promotional Texts: A Multimodal Translation Perspective on Film Posters

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Authors

SPSvetlana Yu. PavlinaMSMarina SafinaOPOlga D. Prasolova

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Overview

This analysis examines how multimodal translation affects cohesive ties in film posters, revealing implications for advertising texts and viewer perception.

Key Points

  • Cohesive ties within multimodal texts affect viewer perception of film posters during translation.
  • The study reveals inaccuracies in how verbal and pictorial elements are linked across different languages.
  • An empirical analysis was conducted through interviews to assess the perception of localized film posters.
  • Findings suggest that intriguing localized posters may engage viewers despite broken cohesive links.

Cite This Study

Pavlina et al. (2025) studied this question.

synapsesocial.com/papers/68c1b80c54b1d3bfb60eba65https://doi.org/10.15688/jvolsu2.2025.2.6
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Building Cohesive Ties in Multimodal Advertising Texts: cross-linguistic and cross-cultural perspectives2024
  2. 2A Multimodal Discourse Analysis of Advertisements and Movie Posters2024
  3. 3A Study of Multimodal Communicative Acts in Selected Nollywood Film Advertisement Posters2024
  4. 4Multimodal Means of Representing Pragmatic Potential in Advertising Discourse2024 · 3 citations
  5. 5Components of Creolized Texts and their Functions (A Case Study of American Movie Posters)2024