The Effect of Environmental Sustainability and Financial Performance on Social Responsibility: The Mediating –Moderating Role of Managerial Innovation and Industrial Structure of Tunisian Firms

With the growth of industrial development, environmental issues have become a major challenge for companies. Our study aims to examine the relationship between the social responsibility of managerial strategies, financial performance and environmental sustainability. The empirical analysis is based on a sample of 80 Tunisian industrial companies over the period from 2020 to 2023. The research findings showed that corporate social responsibility (CSR) have a significantly positive effect on the environmental sustainability of companies that prioritize organizational legitimacy. Furthermore, our findings reveal a positive and significant coefficient for the industrial structure index. This indicating that the industrial structure is conducive to environmental sustainability and plays a moderating role in the CSR strategies of industrial companies in Tunisia. Regarding financial performance, our results showed that CSR-based strategies have a significantly positive impact. Managerial innovation contributes substantially to company performance and acts as a mediating factor in the relationship between CSR strategy and financial performance.The study also offers useful insights on managerial practices and government policy. While the notion of industrial ecology is naturally motivating, it is always evolving, and its implementation necessitates the integration of multiple organizational restructurings.