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This is a Qualitative Research study.

Cultural Intelligence in International B2B Negotiations: An Exploratory Study on the Role of Intercultural Competencies

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Exploratory study shows cultural intelligence enhances negotiation success in culturally diverse contexts.

Cultural intelligence enhances negotiators' adaptability and effectiveness in B2B negotiations.
Three core dimensions of cultural intelligence—metacognitive, cognitive, and behavioural—emerged from interviews.
Targeted training in cultural intelligence can lead to more sustainable business relationships.
Open-mindedness and flexible communication strategies are essential competencies for negotiators.

Skhiri et al. (2025) studied this question.

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