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September 10, 2025

Implementation of Digital Marketing in Increasing Customers at PT. Banua Mentor Pratama

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Digital marketing has a positive but not significant effect on increasing customer numbers.
The use of Instagram Ads and WhatsApp Business shows a more visible increase in customer acquisition.
Active digital marketing leads to positive correlation with customer base growth, highlighting the importance of online interaction.
Improving content quality and focusing on educational distribution are essential for better results.

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Observational analysis shows digital marketing impacts customers at PT Banua Mentor Pratama, suggesting social media use may enhance engagement.

Syafiqa et al. (2025) studied this question.

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Observational analysis shows digital marketing impacts customers at PT Banua Mentor Pratama, suggesting social media use may enhance engagement.