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September 10, 2025Business InformOpen Access

Identifying the Competitive Advantages of the Organization’s Image

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Authors

SFSvitlana FirsovaMBMariіa O. Bilorus

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Overview

Observational analysis identifies competitive advantages in a restaurant's image, highlighting strategic factors linked to stakeholder perceptions.

Key Points

  • The study shows that organizational image significantly contributes to sustainable competitive advantage, enhancing managerial decisions.
  • Key findings indicate VRIO analysis identified various competitive advantage categories within an organization’s image parameters.
  • Assessment using desirability theory method offered systematic recommendations for evaluating competitive advantages effectively.
  • This framework may enable organizations to enhance strengths based on their unique image characteristics and stakeholder perceptions.

Cite This Study

Firsova et al. (2025) studied this question.

synapsesocial.com/papers/68c1b82654b1d3bfb60ec90bhttps://doi.org/10.32983/2222-4459-2025-5-528-537
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