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September 10, 2025Business InformOpen Access

Improving the Indicator System for Assessing the Competitiveness of HoReCa Enterprises

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Authors

OPOleksandr PopovOYOleh V. Yarovoi

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Overview

The analysis reveals improved indicators for horeca competitiveness, suggesting methods to adapt to evolving consumer needs.

Key Points

  • An integrated system of indicators significantly enhances the assessment of horeca competitiveness.
  • Key components include financial efficiency, market position, and digital reputation, showcasing diverse evaluation criteria.
  • The study employs structural-logical, comparative, and systemic approaches to develop relevant indicators.
  • Further research is needed for practical application and refinement of the proposed indicator system in real horeca settings.

Cite This Study

Popov et al. (2025) studied this question.

synapsesocial.com/papers/68c1b82654b1d3bfb60ec9a8https://doi.org/10.32983/2222-4459-2025-5-318-327
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