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A social influence view of the internationalization of cultural products

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Congruence between supply-side and demand-side social influences significantly boosts films' international success and appeal.
Analysis of 1676 U.S. films (2009–2018) shows that social media promotion in home countries enhances this effect.
Press freedom in host countries acts as a critical moderator influencing how well films perform internationally.
This research sheds light on how social influences within global value chains impact cultural product performances.

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This study examines social influences affecting the international performance of films, indicating that congruence enhances global success.

Huang et al. (2025) studied this question.

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This study examines social influences affecting the international performance of films, indicating that congruence enhances global success.