Synapse
⌘+K
Synapse
PulseExploreClubsResearchersJournals
Instagram
HomeClubsExplore
September 10, 2025Asian Journal of Management AnalyticsOpen Access

The Influence of Product Quality, Price, Brand Image, and Lifestyle on the Purchase Decision of Rabbani Hijabs (A Study of Junior High School Students in Purbalingga)

View Full Paper
Ask AI
Bookmark
Share

Authors

MZMaila ZuraidaDWDian Widyaningtyas

Discussion

Loading...

Member takes

Overview

This analysis reveals how product quality and lifestyle influence purchase decisions in junior high students, suggesting effective marketing strategies.

Key Points

  • Product quality positively influences purchase decisions among students in Purbalingga, Indonesia.
  • Brand image significantly affects the purchasing choices of Muslim teenage girls, indicating its importance in marketing.
  • Lifestyle factors also play a crucial role in shaping the purchasing behavior of junior high school students.
  • The study employs Structural Equation Modeling - Partial Least Squares to analyze data from 122 respondents.

Cite This Study

Zuraida et al. (2025) studied this question.

synapsesocial.com/papers/68c1bd3254b1d3bfb60ee362https://doi.org/10.55927/ajma.v4i3.15005
View Full Paper
Ask AI
Bookmark
Share

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1The Influence of Islamic Branding , Religiousity, and Fashion Trends on Islamic Fashion Purchase Decisions2024 · 4 citations
  2. 2The Influence Of Brand Image And Perceived Quality On Muslim Millennials' Purchase Interest In Local Fashion Brand Products2025
  3. 3Impacts of Brand, Price, and Promotion on Modest Fashion Purchases2024
  4. 4Moderation of Religiosity in Fashion Trends and Lifestyle on Muslimah Clothing Purchasing Decisions2024
  5. 5The influence of halal fashion, lifestyle, and brand image on Gen Z's hijab fashion preferences in Indonesia2024 · 7 citations