What type of study is this?

This is a Quantitative Method study (also classified as: Survey).

The Influence of Halal Labeling, Promotion, Product Quality, and Brand Image on Purchasing Decisions for Teh Pucuk Harum

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Quantitative analysis reveals halal labeling negatively impacts purchasing decisions in students, suggesting a review of marketing strategies.

Halal labeling negatively affects purchase decisions, as consumers consider the product halal without the label.
Promotion lacks significant impact, indicating current strategies fail to engage consumer interest effectively.
Both product quality and brand image positively influence purchasing decisions, emphasizing taste and reputation.
Analysis involved 108 students from three universities, employing IBM SPSS Statistics for data evaluation.

Wildan et al. (2025) studied this question.

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Quantitative analysis reveals halal labeling negatively impacts purchasing decisions in students, suggesting a review of marketing strategies.