Quantitative analysis reveals social media and Islamic financial literacy significantly influence consumer behavior in Java, suggesting shifts in online shopping habits.
Key Points
Islamic financial literacy and social media impact consumer behavior significantly, while income does not.
Data analysis showed that the collective influence of income, Islamic financial literacy, and social media accounts for 70% of consumer behavior.
The study employed quantitative methods, collecting data through questionnaires with 530 respondents in Central Java.
The findings indicate significant implications for academics and policymakers in navigating the transformation of the digital economy.