June 11, 2025FIKRI Jurnal Kajian Agama Sosial dan BudayaOpen Access

Impulse Buying Behavior in E-Commerce Users: A Study of Consumptive Society and Islamic Consumption Ethics in a Sociological Perspective

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Authors

ADAhmed Fernanda DeskyUniversitas Islam Negeri Sumatera Utara MJMuhammad JailaniUniversitas Islam Negeri Maulana Malik Ibrahim AKAulia KamalUniversitas Islam Negeri Sumatera Utara

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Implication

Mixed methods study shows social behavior and e-commerce use significantly affect impulse buying, indicating complexities with Islamic consumption ethics.

Key Points

Impulse buying behavior of Muslim students is significantly influenced by social behavior and e-commerce use, revealing key consumer trends.
Linear regression analysis shows social behavior has a strong correlation (r = 0.287, p < 0.001) with impulse buying, while Islamic consumption ethics does not.
Using a mixed method approach, the study began with a quantitative survey followed by qualitative discussions to explore consumer behavior.
Exploring the impact of digital culture, the findings highlight the duality of ethical values and consumptive desires in today's marketplace.

Cite This Study

Desky et al. (2025) studied this question.

synapsesocial.com/papers/68af63efad7bf08b1eae4c15 https://doi.org/10.25217/jf.v10i1.5737

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Implication

Mixed methods study shows social behavior and e-commerce use significantly affect impulse buying, indicating complexities with Islamic consumption ethics.

Impulse Buying Behavior in E-Commerce Users: A Study of Consumptive Society and Islamic Consumption Ethics in a Sociological Perspective

Discussion

Member takes

Implication

Key Points

Cite This Study

Impulse Buying Behavior in E-Commerce Users: A Study of Consumptive Society and Islamic Consumption Ethics in a Sociological Perspective

Discussion

Member takes

Implication

Key Points

Cite This Study

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Also Consider