Synapse
⌘+K
Synapse
PulseExploreClubsResearchersJournals
Instagram
HomeClubsExplore
September 10, 2025International Journal of Environmental Sciences

Greenwashing In Advertising: Decoding Media’s Environmental Claims

View Full Paper
Ask AI
Bookmark
Share

Authors

PJPooja JhaTERI UniversityMDMr. Sandeep DongareD Y Patil International UniversityMPMs. Pragati PallaviPanjab University

Discussion

Loading...

Member takes

Overview

Analysis reveals greenwashing practices in advertising, highlighting regulatory gaps and psychological influences.

Key Points

  • Greenwashing misrepresents environmental claims, leading to consumer confusion and distrust.
  • Cognitive biases and emotional storytelling are tools that enable deceptive advertising practices.
  • Regulatory frameworks in India, including ASCI and CCPA, currently lack strength to combat greenwashing.
  • Empowering consumers through media literacy and advocacy is key to fostering ethical consumption.

Cite This Study

Jha et al. (2025) studied this question.

synapsesocial.com/papers/68c1bd4254b1d3bfb60eeae7https://doi.org/10.64252/82vf7a85
View Full Paper
Ask AI
Bookmark
Share

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Unveiling Greenwashing Strategies: A Comprehensive Analysis of Impacts on Consumer Trust and Environmental Sustainability2024 · 26 citations
  2. 2A Case Study Approach to Uncover Greenwashing and Ensure Consumer Protection2024 · 1 citations
  3. 3Greenwashing in India: A Study of Fault-Lines2024
  4. 4The Impact of Greenwashing Advertising on Consumer Behavior2024 · 2 citations
  5. 5Greenwashing: Unmasking the Hype and Finding the Truth2026