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September 10, 2025Tovaroved prodovolstvennykh tovarov (Commodity specialist of food products)

Preferences of high school students in choosing perfumes. A demand study

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High school students have varied preferences when it comes to selecting perfumes, particularly influenced by fashion trends.
The study shows that factors like brand awareness and product price are significant in the choices made by students aged 16-18.
A focus on personalization and individual approaches in marketing could better capture the interests of young consumers.
Understanding these preferences can help brands tailor their strategies to appeal to the teenage market effectively.

Implication

This demand study explores how fashion trends and brand awareness influence perfume choices in adolescents.

Abstract

The formation of the range of perfumes is subject to fashion trends - this is the fashion for families of fragrances, including natural fragrances, designer packaging and its color scheme, brand awareness and product price, personalization and an individual approach when choosing perfumes, etc. The paper presents the results of a study of consumer preferences of high school students aged 16–18 years when selecting perfumes.

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Cite This Study

Umalenova et al. (2025) studied this question.

synapsesocial.com/papers/68c1bd4854b1d3bfb60eee93 https://doi.org/10.33920/igt-01-2507-04

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Implication

This demand study explores how fashion trends and brand awareness influence perfume choices in adolescents.

Preferences of high school students in choosing perfumes. A demand study

Key Points

Implication

Abstract

Discussion

Cite This Study

Preferences of high school students in choosing perfumes. A demand study

Key Points

Implication

Abstract

Discussion

Cite This Study

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