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September 10, 2025Deleted Journal

An Analysis of the Impact of E-Commerce on Traditional Retail Businesses: Challenges and Opportunities

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Conventional retailers experienced an average loss of 32.4% in foot traffic due to e-commerce competition.
Retailers using an omnichannel strategy enjoyed a 24.3% increase in customer retention rates, demonstrating effective adaptation.
The study employed statistical methods, including regression and ANOVA, to analyze the impact of e-commerce on retail performance.
Findings suggest that e-commerce can disrupt traditional retail, but strategic adaptation can create competitive advantages.

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Mixed-methods analysis reveals e-commerce challenges and opportunities for traditional retail, highlighting customer behaviour shifts.

Latif et al. (2025) studied this question.

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