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September 10, 2025Ukrainian Journal on Library and Information ScienceOpen Access

Modern Marketing Tendencies in the Sphere of Library Services

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Authors

VKVolodymyr Kozhemiako

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Overview

Analysis reveals significant marketing shifts in Ukrainian libraries, suggesting a focus on digital engagement.

Key Points

  • Modern library marketing has evolved due to digitalisation and new digital technologies.
  • Ukrainian libraries are increasingly using internet marketing tactics and digital platforms for outreach.
  • Methods employed include content analysis and general scientific methods to analyze current trends.
  • Active use of social networks enhances user interaction, with emerging strategies like content personalisation.

Cite This Study

Volodymyr Kozhemiako (2025) studied this question.

synapsesocial.com/papers/68c1c22554b1d3bfb60ef2fbhttps://doi.org/10.31866/2616-7654.15.2025.335091
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Also Consider

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  1. 1Features of Using Social Networks for the Promotion of Library Resources2024 · 1 citations
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  4. 4Innovations as a Necessary Condition for Development of Libraries in Ukraine2024
  5. 5Modern development trends of marketing technologies in Ukraine2024 · 2 citations