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The Impact of China's Aging Population on The Development of Internet Medical Platforms and Promotion Strategy -- Taking Jingdong Health as An Example

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Qualitative analysis reveals factors influencing elderly users' intention in internet medical platforms, suggesting potential for growth.

Improved performance expectation and convenience elevate elderly users' intention to use internet medical platforms, enhancing access.
A survey indicated that 63% of elderly respondents prioritized convenience, while perceived risk significantly inhibited adoption rates.
Using the UTAUT model, this observational analysis examined key factors impacting the willingness to utilize internet medical services among seniors.
Findings suggest that addressing perceived risks could foster sustainable growth for platforms like Jingdong Health in an aging society.

Xiaohan Zhang (2025) studied this question.

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