What type of study is this?

This is a Field Experiments study (also classified as: Surveys, Cross-Sectional, Longitudinal).

September 10, 2025Journal of Consumer Marketing

Deepening exploration of socially responsible consumption in generation z: the impacts of environmental knowledge and perceived consumer effectiveness

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The KAB model effect is reaffirmed, with perceived consumer effectiveness identified as a new predictor.
Environmental knowledge enhances Gen Z's attitudes and behaviors toward socially responsible consumption.
The study shows that specific environmental knowledge negatively moderates the carryover effect of general knowledge.
Testing involved field experiments and surveys across various consumer product contexts relevant to Gen Z.

Discussion

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Implication

This research demonstrates how environmental knowledge and perceived consumer effectiveness influence SRC behaviors among Gen Z, suggesting a model expansion.

Cite This Study

Choi et al. (2025) studied this question.

synapsesocial.com/papers/68c1c23d54b1d3bfb60efee6 https://doi.org/10.1108/jcm-05-2024-6857

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Implication

This research demonstrates how environmental knowledge and perceived consumer effectiveness influence SRC behaviors among Gen Z, suggesting a model expansion.

Deepening exploration of socially responsible consumption in generation z: the impacts of environmental knowledge and perceived consumer effectiveness

Key Points

Discussion

Implication

Cite This Study

Deepening exploration of socially responsible consumption in generation z: the impacts of environmental knowledge and perceived consumer effectiveness

Key Points

Discussion

Implication

Cite This Study

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