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September 10, 2025Київський економічний науковий журнал

Investments and Innovation in Internet Marketing as a Component of Marketing Communications in the System of Strategic Management of Startups on the National and International Market of Goods and Services in Conditions of Uncertainty

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Authors

ІХІ. О. ХоменкоChernihiv Polytechnic National UniversityЛБЛариса БабаченкоChernihiv Polytechnic National UniversityAVAnna VerbytskaChernihiv Polytechnic National University

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Implication

Analysis shows enhanced marketing communications through innovative technologies improves startup success, indicating key strategies for growth.

Key Points

  • Strategic investments in marketing communications are critical for startup success, particularly in uncertain environments.
  • Innovative strategies, including artificial intelligence and predictive analytics, significantly enhance communication effectiveness.
  • Research employed methods such as literature review, analysis, and case studies to explore successful marketing strategies.
  • Integrating innovative marketing approaches into strategic management enables startups to navigate market volatility and achieve stability.

Cite This Study

Хоменко et al. (2025) studied this question.

synapsesocial.com/papers/68c1c24454b1d3bfb60f02f7https://doi.org/10.32782/2786-765x/2025-10-17
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Also Consider

Synapse has enriched one closely related paper. Consider it for comparative context:

  1. 1THE CURRENT STATE AND PROSPECTS OF DEVELOPMENT OF INTERNATIONAL ELECTRONIC COMMERCE2017 · 3 citations