Designing User Interface and User Experience for Sabrina Hijab Application Using Design Thinking

Smartphones have become indispensable tools in business operations due to their convenience and practicality. It is reflected in the Sabrina Hijab shop, where the owner has relied on smartphones since its establishment. However, challenges emerged, such as the difficulty distinguishing between resellers and regular customers and how administrators manage the online store and the conventional business using a single device. To address these issues, this study adopts the Design Thinking approach, which consists of five stages: empathize, define, ideate, prototype, and testing. The evaluation phase utilized the User Experience Questionnaire (UEQ) and the System Usability Scale (SUS). The SUS test resulted in a final average score categorized as Poor, while the UEQ results indicated a rating of Excellent. Based on these results, it can be concluded that the prototype designed is for user comfort and convenience, has a pretty good value according to the UEQ and SUS score scales, and increases efficiency and visual appeal. This study is expected to serve as a UI/UX design reference for micro, small, and medium enterprises (MSMEs) using the Design Thinking approach. Future development will focus on enhancing the application's simplified interface features.