The soap opera and its place in mass media culture (definition of the value message)

The soap opera is a genre that has a place in television documentaries. It is a family series consisting of aired episodes sequentially depicting both the storyline and the corresponding dramatization. From the point of view of the production process, the soap opera represents the collective work of a production crew reflecting, on the one hand, a certain hierarchical level of personal relations (director — cameraman — editor — screenwriter) and, on the other hand, the work on the television script. Actors’ performances enhance the final character of the media product, they can be a guarantee of eventual success or failure on the media market. The contribution addresses the outlined issues related to the acting cast, managing the production apparatus of a television series. We will put the craft aspect of television production in context with social-psychological factors specifically in defining the acting performances of television characters. Our aim is to provide a media image in the form of making accessible the key message of the soap opera as a television product of postmodernism.