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September 10, 2025Digital InnovationOpen Access

Effect of Business Location, Pricing Strategies, and Social Media Utilization on Income of Micro and Small Culinary Enterprises in Denpasar

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Quantitative analysis shows location and pricing significantly affect income in culinary MSEs, suggesting strategic improvements are needed.

Business location and pricing strategies significantly enhance income for micro and small culinary enterprises.
A survey involving 99 culinary MSE actors revealed significant influences of location and pricing on their income.
Multiple linear regression analysis assessed the effects of business location, pricing, and social media on MSE income.
Strengthening business fundamentals is crucial for MSE performance, with a focus on location and pricing.

Pariartha et al. (2025) studied this question.

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Quantitative analysis shows location and pricing significantly affect income in culinary MSEs, suggesting strategic improvements are needed.