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Inflation, Cost Saving and Online Purchase: Consumption Behavior of Russians in the First Half of 2020th

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Sociological surveys reveal inflation impacts consumer behavior in Russia, suggesting a shift to online purchases.

Significant inflation has altered consumer behavior, leading Russians to prioritize low-cost goods and services.
Over half of respondents now regularly use online purchasing platforms for various products and services.
Sociological surveys conducted from 2022 to 2024 illustrate these changes across different age and location demographics.
Crisis conditions in the market have made certain goods, especially medications, increasingly scarce, prompting consumer changes.

Loginov et al. (2025) studied this question.

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