What type of study is this?

This is a Quantitative Research study.

September 10, 2025International Journal of Scientific Research in Science and TechnologyOpen Access

Green Cosmetics Purchasing Behaviour : A Study of Eco-Conscious Choices of Generation Z consumers

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Authors

PSPooja SahuAll India Institute of Medical Sciences Raipur RSRima SainiMiddlesex University

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Implication

Quantitative analysis reveals environmental awareness and health consciousness significantly influence purchase intent in Generation Z, suggesting a shift toward eco-friendly cosmetics.

Key Points

Environmental awareness and health consciousness significantly enhance Generation Z's purchase intention towards green cosmetics, showing strong consumer concern.
Analysis indicated a significant positive influence, with environmental and health factors standing out among other influences in purchase patterns.
The study utilized a quantitative research approach with 160 Generation Z respondents evaluated via structured questionnaires and SPSS software.
Findings may inform marketers by highlighting Generation Z's preferences, while revealing that social influence showed insignificant effects on purchasing decisions.

Cite This Study

Sahu et al. (2025) studied this question.

synapsesocial.com/papers/68c1c32154b1d3bfb60f0d94 https://doi.org/10.32628/ijsrst251376

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Implication

Quantitative analysis reveals environmental awareness and health consciousness significantly influence purchase intent in Generation Z, suggesting a shift toward eco-friendly cosmetics.

Green Cosmetics Purchasing Behaviour : A Study of Eco-Conscious Choices of Generation Z consumers

Discussion

Member takes

Implication

Key Points

Cite This Study

Green Cosmetics Purchasing Behaviour : A Study of Eco-Conscious Choices of Generation Z consumers

Discussion

Member takes

Implication

Key Points

Cite This Study

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Also Consider