Spatiotemporal Evolution and Influencing Factors of Zhangjiajie National Forest Park Tourism Network Attention

Tourism network attention, defined as the quantifiable measure of public interest toward tourism destinations through online search activities, has become a crucial indicator for understanding tourist behavior in the digital era. This study analyzes the spatiotemporal evolution of tourism network attention for Zhangjiajie National Forest Park using Baidu index data from 2013 to 2023. Results show three temporal phases: rapid rise (2013–2017), fluctuation adjustment (2018–2020), and recovery growth (2021–2023), with a “double-peak” seasonal pattern in July–August and April–May. Spatial distribution exhibits a “high East, low West” pattern with gradually increasing balance (coefficient of variation: 0.6849→0.5382). GDP, internet users, and transportation accessibility are dominant factors influencing spatial patterns.