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Empowering Small Entrepreneurs: The Role of English in Attracting International Tourists

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Survey reveals enhanced english skills improve business performance in small entrepreneurs, suggesting better tourist interactions.

Better english proficiency in small entrepreneurs significantly improves interaction with international tourists, enhancing business performance and earnings.
The study found that while most entrepreneurs are educated, many struggle with english, indicating potential for improvement in service delivery.
Qualitative interviews highlighted challenges such as time constraints and financial issues as barriers to effective english training in the tourism sector.
Training methods tailored to entrepreneurs, like online learning and role-playing, may effectively boost english skills and regional economic growth.

Subekti et al. (2025) studied this question.

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