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September 10, 2025Poultry ScienceOpen Access

Analysis of Egg Consumption Trends: Gen Z Egg Consumption Preferences and the Classification of Pink-shell Eggs in China

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Analysis reveals Gen Z's distinct egg consumption preferences and a detailed classification of pink-shell eggs.

Gen Z demonstrated a strong preference for e-commerce in egg purchasing, indicating changing consumer behaviors.
76.82% of consumers showed a preference for specific eggshell color ranges, particularly for pink-shell eggs.
The study utilized an online survey involving 3,434 consumers to evaluate egg consumption preferences over two years.
Hierarchical clustering was employed to classify pink-shell eggs based on their color, focusing on protoporphyrin IX content.

Zhou et al. (2025) studied this question.

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