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September 10, 2025International Journal of Accounting and Economics StudiesOpen Access

Cultural-Based Marketing Strategies: The Impact of Traditional Values on Consumer Behavior in Indonesia's Creative Industry

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Authors

MSMoch. SaburUniversitas Trisakti ASAnnisa Arifka SariBank Indonesia HWHernawati W. Retno WiratihJambi University

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Implication

Qualitative analysis reveals cultural values drive brand authenticity and consumer engagement in Indonesia, highlighting marketing strategies importance.

Key Points

Cultural values significantly influence consumer behavior and brand positioning in Indonesia's creative industry.
Qualitative interviews with 25 practitioners identified local identity and tradition as key marketing elements.
Data was collected through in-depth interviews, emphasizing the qualitative research approach in diverse regions.
Findings suggest that marketing strategies must embed cultural dimensions to strengthen brand loyalty and consumer trust.

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Sabur et al. (2025) studied this question.

synapsesocial.com/papers/68c1d5f754b1d3bfb60f8f6b https://doi.org/10.14419/gq1qdr26

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Implication

Qualitative analysis reveals cultural values drive brand authenticity and consumer engagement in Indonesia, highlighting marketing strategies importance.

Cultural-Based Marketing Strategies: The Impact of Traditional Values on Consumer Behavior in Indonesia's Creative Industry

Discussion

Member takes

Implication

Key Points

Cite This Study

Cultural-Based Marketing Strategies: The Impact of Traditional Values on Consumer Behavior in Indonesia's Creative Industry

Discussion

Member takes

Implication

Key Points

Cite This Study

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