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This is a Literature Review study.

September 10, 2025MuzealnictwoOpen Access

In the Search of Contemporary Identity for Museums: Detecting, Reflecting and Proposing

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Analysis reveals shifts in museum identity and communication methods, highlighting the role of AI and the metaverse.

The evolving identity of museums emphasizes communication as a defining feature, reflecting societal changes.
Asserts the importance of 'museographical language' in expressing a museum's unique identity and engagement.
Theoretical exploration addresses how exhibitions create meaning, drawing from influential philosophers.
Examines the impact of artificial intelligence and the metaverse on future museum functions and identities.

Massimo Negri (2025) studied this question.

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