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September 10, 2025Jurnal Ekonomi Kreatif dan Manajemen Bisnis DigitalOpen Access

Product and Price Analysis on Consumer Satisfaction of Halo Card Users at Telkomsel Company (Case Study of Halo Card Users in Makassar)

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DRDidit Fachri Rifai

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Overview

Descriptive statistical analysis demonstrates significant influence of product and price on consumer satisfaction in Makassar's Halo Card users, highlighting strategic implications for Telkomsel.

Key Points

  • Product and price significantly influence consumer satisfaction for Telkomsel Halo Card users in Makassar.
  • The study shows that these factors contribute 75.0% to consumer satisfaction metrics.
  • Data was collected from 100 respondents using simple random sampling and analyzed quantitatively.
  • The findings indicate that strategic improvements in product and price can enhance consumer satisfaction.

Cite This Study

Didit Fachri Rifai (2025) studied this question.

synapsesocial.com/papers/68c1d7fe54b1d3bfb60fa56ehttps://doi.org/10.55047/jekombital.v4i1.1016
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