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September 10, 2025West Science Social and Humanities StudiesOpen Access

Social Media and Tourist Behavior: A Quantitative Study on The Relationship Between Travel Experience Sharing and Travel Intention

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Authors

IJI Made JuniawanLDLuh Gede Leli Kusuma Dewi

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Overview

Quantitative analysis reveals social media sharing positively influences travel intentions in youth travelers.

Key Points

  • Sharing travel experiences on social media significantly increases youth travelers' intentions to visit destinations.
  • Travel experience sharing accounts for 41.7% of the variation in travel intention, highlighting its importance.
  • The study utilized regression analysis to identify five key factors influencing tourist behavior.
  • Understanding this relationship offers valuable insights for developing effective tourism marketing strategies.

Cite This Study

Juniawan et al. (2025) studied this question.

synapsesocial.com/papers/68c1d7fe54b1d3bfb60fa5d9https://doi.org/10.58812/wsshs.v3i08.2088
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