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September 10, 2025West Science Social and Humanities StudiesOpen Access

The Impact of Local Story Packaging, Educational Activities, and Traditional Branding on Destination Attractiveness through Positive Emotions in Yogyakarta

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Authors

ACAnggrany ChaniagoUniversity of Pattimura MMMuhamad Ammar MuhtadiUniversitas Wijaya Putra TLTera LesmanaUniversitas Ciputra

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Implication

Quantitative analysis reveals that local story packaging and branding enhance destination attractiveness, suggesting positive emotions mediate these relationships.

Key Points

Positive emotions significantly mediate the influence of local story packaging on destination attractiveness.
All three factors—educational activities, traditional branding, and local story packaging—positively impact destination attractiveness.
The research utilized Structural Equation Modeling–Partial Least Squares with a sample of 250 respondents from Yogyakarta.
These findings emphasize how culturally grounded strategies can enhance tourism experiences and stakeholder engagement.

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Chaniago et al. (2025) studied this question.

synapsesocial.com/papers/68c1d7fe54b1d3bfb60fa5df https://doi.org/10.58812/wsshs.v3i08.2179

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Implication

Quantitative analysis reveals that local story packaging and branding enhance destination attractiveness, suggesting positive emotions mediate these relationships.

The Impact of Local Story Packaging, Educational Activities, and Traditional Branding on Destination Attractiveness through Positive Emotions in Yogyakarta

Discussion

Member takes

Implication

Key Points

Cite This Study

The Impact of Local Story Packaging, Educational Activities, and Traditional Branding on Destination Attractiveness through Positive Emotions in Yogyakarta

Discussion

Member takes

Implication

Key Points

Cite This Study

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