Systematic review explores the student as customer metaphor in higher education, highlighting both positive and negative perspectives.
The metaphor of the student as customer has long generated controversy among authors due to its commercial background based on the payment that students make for their education. This situation positions them as customers of the university and as consumers of their education. Despite numerous investigations, no studies have yet conducted a systematic review of the literature based on the antagonistic positions (negative and positive).
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Mejía et al. (2025) studied this question.
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