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September 10, 2025MarketingOpen Access

Gastronomy as a catalyst for destination branding and sustainable tourism: Insights from rural Serbia and Italy

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Gastronomy significantly influences travelers' perceptions and satisfaction with rural destinations, driving tourism growth.
Analysis revealed that key factors like Local Influence and Gastronomic Identity impact the way tourists view food culture.
Study utilized structural equation modeling to identify relationships between gastronomy and tourism satisfaction among 407 tourists.
Promoting authentic local dining experiences is essential for enhancing economic benefits and attracting international recognition.

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Observational analysis reveals how gastronomy enhances tourist satisfaction in rural destinations, suggesting a need for better promotion.

Cvijanović et al. (2025) studied this question.

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Observational analysis reveals how gastronomy enhances tourist satisfaction in rural destinations, suggesting a need for better promotion.