Research on the "Last Mile" Logistics Distribution Model in Rural Areas

This paper takes Y Township in Guizhou Province as a case to study the "last-mile" distribution problem in rural logistics. Against the backdrop of rural revitalization, Y Township, characterized by complex terrain, scattered population, and underdeveloped infrastructure, faces challenges such as low distribution efficiency, high costs, and poor user experience. The paper analyzes the drawbacks of the existing self-pickup mode and proposes countermeasures including integrating "self-pickup + crowdsourced delivery", piloting smart express lockers, developing agricultural product e-commerce, and cultivating professional talents. It aims to provide tailored and sustainable logistics solutions for rural areas with similar complex terrain and underdeveloped economies, so as to promote the healthy development of rural e-commerce and support the effective implementation of the rural revitalization strategy.