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This is a Quantitative Research study (also classified as: Survey).

Analysis Of Consumer Preferences Related To Product Quality And Service Quality At Travel Resto X Yogyakarta

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Consumer perceptions of product quality at Travel Resto X Yogyakarta were primarily rated as 'not good' by 123 respondents.
The survey of 220 tourists indicated that 62.7% reported service quality as 'not good', highlighting a critical area for improvement.
Using a Likert scale questionnaire validated for reliability, the research conducted descriptive analysis with SPSS version 23.0.
Addressing low consumer ratings may enhance competitiveness in Yogyakarta's growing culinary market, indicating a need for strategic improvements.

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Quantitative analysis reveals important insights on consumer perceptions of product and service quality at Travel Resto X Yogyakarta.

Syaltha et al. (2025) studied this question.

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