Employee Insights into Corporate Marketing Strategies: Evidence from Selected Industrial Sectors in Gujarat

This study investigates employee insights into corporate marketing strategies across selected industrial sectors in Gujarat, based on responses from 219 employees in departments such as marketing, sales, and operations. The survey instrument demonstrated high reliability with a Cronbach’s Alpha of 0.864, confirming internal consistency. ANOVA analysis showed significant differences (p < 0.05) in 8 out of 10 key marketing dimensions, revealing that employee perceptions vary notably across sectors in areas such as adaptability to market changes, customer feedback integration, collaboration, innovation, digital presence, branding, customer-centricity, and contribution to company growth. However, perceptions related to the alignment of marketing strategies with business goals and the use of data analytics did not differ significantly between sectors, suggesting these are commonly practiced and uniformly understood. The study underscores the importance of incorporating employee perspectives to design marketing strategies that are both effective and responsive to industry-specific dynamics.