A Systematic Review of AI-Driven Game Design and User Experience Research

In recent years, artificial intelligence (AI) has been increasingly integrated into game design, driving innovation that extend from development efficiency to user experience. This study systematically reviewed the research on user experience in AI-driven game design published between 2020 to April 2025, analyzing 74 studies retrieved ACM Digital Library, IEEE Xplore and Web of Science. Findings indicate that AI has been incorporated into all stages of game design, enabling collaborative development and facilitating personalized content adaptation and real-time player interaction through dynamic difficulty adjustment, affective computing, and generative technologies. The integration of multimodal technologies further enhances immersion and engagement. In cross-domain applications, AI-driven serious games demonstrate strong potential in fileds such as education and healthcare. Nevertheless, challenges remain in terms of technology integration complexity and insufficient interdisciplinary validation. Future research should establish standardized evaluation frameworks to advance game design from entertainment-focused application toward broader social demands including education and health care.