Agricultural Product Retail in Bangladesh

Bangladesh is an agrarian country whose 17.3% of the gross domestic product is from agriculture. Although the government is based on agriculture, the country’s farmers cannot get proper prices for their production due to improper marketing systems of agricultural products. This survey of four central fruit-producing districts covers three major fruits in Bangladesh and identifies the middlemen who cut down the significant profit. Those middlemen or intermediaries were responsible for the artificial supply to the market shortage, which made the fruits expensive to the consumers and made them pay more. This survey on jackfruit, mango, and banana markets identifies how those fruit farmers are destined to sell their fruits to the middlemen at an improper price and are neglected in the marketing systems. The foundation of the cooperatives and social media, which ensure the involvement of the farmers, can guarantee a proper price and make way for direct contact with the markets.