More enterprises are joining the trend of using cloud-based Software-as-a-Service (SaaS) solutions to scale up sales and operational flexibility but due to their usage, it frequently leads to data silos, poor quality data, and their governance. The paper identifies and critiques a general SaaS governance system that combines process alignment, the interoperability of systems, uniform policies, and compliance regulation to maintain the enlargement, security, and quantifiable business advantages. The study is conducted on case studies and an executive survey and industry benchmarking, and it charted the entire SaaS lifecycle, beginning with vendor selection and moving through lifelong optimization. Enterprise data management is quite emphatic to be used as basis of governance. The framework builds out three main capability clusters: the ability to leverage AI, automation of business processes, and the use of predictive analytics to accelerate CRM and go-to market (GTM) efforts; driving real-time revenue operations with unified data pipelines and live dashboards to increase forecasting accuracy, sales cycle velocity, and customer retention; and the use of structured partner-enablement programs to expand market access and protect brand integrity as well as compliance with applicable industry standards and regulations. Implementation directions involve setting the objectives, alignment of stakeholders, roles assignment, KPI formulation, and the implementation of periodic governance revisit concerning new technologies and the changing regulations. Major players in the industry, including HubSpot and Salesforce, report its efficiency in improvement of sales, increase in revenue, and optimization of costs with SaaS strategies being led in governance. In this study, the conclusion is drawn that having a disciplined, but flexible governance is the strategy that transforms SaaS into a sustainable strategic growth machine. Future efforts ought to build on the framework by conducting longitudinal research studies and governance module specific to the industry of security, privacy and ethical biases as pertaining to SaaS-driven enterprise sales.
Kumar Subham (Fri,) studied this question.