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Consumption Pattern of Apple, its Products and Constraints in the Shimla District of Himachal Pradesh

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Survey reveals consumption patterns of apples in urban and rural areas, suggesting improvements in awareness and affordability.

Fresh apple consumption was universal among respondents, highlighting its significance in both urban and rural diets.
Urban households spent an average of ₹624 monthly on apples in peak season, while rural households spent ₹493, reflecting differing market reliance.
Analysis using multistage cluster sampling assessed consumer spending and preferences for apple-based products among 100 participants.
Study indicates a need for consumer awareness of processed apple products, as well as better pricing strategies to mitigate constraints.

Anjali et al. (2025) studied this question.

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